The Influence Of Group Conformity, Consumer Attitude And Lifestyle On The Purchase Decision Counterfeit Fashion Products

This study was conducted to determine the effect of attitude, lifestyle and group conformity decision buying fashion products imitation. The hypothesis in this is whether there a significant influence dimensions attitude (cognitif, affective, conative), (activity, interest, opini) (normative informational influence) population were 887 men women with classification age (18-25) years old 350 samples taken using non-probability sampling techniques called convenience sampling. To measure, researchers adapted from Tricomponent Attitude Model Scale, AIO methods, Peer Conformity Inventory (PCI). CFA (Confirmatory Factor Analysis) used test validity measuring instruments Logistic Regression Analysis research hypoteses. All testing technique performed SPSS software 16.0 LISREL 8.70. result showed that on purchase decisions Minor results interest influencem have buy Meanwhile, cognitif, conative, activity, opini normative didn’t also proportion variance imitation described by all independent variables 18.7%, while 81.3% influenced other outside research. Researcher hope implication will be more examined adding some variabel. Example, demografic factors.